Marketing Financial Services

Bayport Is Marketing Financial Services Products In Africa

Bayport Financial Services is marketing financial services products in five African countries: South Africa, Uganda, Zambia, Ghana and Tanzania.  Traditionally, finance companies have shied away from marketing financial services products in Africa because it is still regarded as a relatively immature financial market.  However, Bayport has proven that a viable business case for the provision of responsible, hassle-free unsecured credit can be made in Africa.

Depending on the country in which we operate, our products are designed to meet the specific needs of the indigenous people, taking into account their attitudes towards credit, their culture and local legislation and regulatory measures.  We focus on affordability, making our products accessible to our target market and empowering people to take charge of their futures and pursue economic opportunities through convenient access to unsecured credit.

We always establish partnerships with local companies and stakeholders and we value these relationships as one of our most important assets.  It allows us to get an insight into the ways of the land and the way people think and work.  In this way, we can tailor our products to better suit their market and to meet the actual needs of the local people.  Therefore, our products differ from country to country to take all these factors into account.  We establish businesses, using Bayport skills and resources and then we trust local management to grow these businesses into the future.

Bayport Financial Services is not only marketing financial services products in Africa, we are changing lives and empowering people to empower themselves through responsible access to credit.  Contact us for more information.