Financial Services Firms

Bayport Is A Trendsetter Among Financial Services Firms

Financial services firms sometimes have a somewhat one-dimensional view of their role in a society.  Bayport Financial Services has always prided itself on its multi-pronged approach.  We believe that financial services firms should not only render a service, but also do so responsibly and within the values, expectations and traditions of its target market.  In addition, they should be responsible members of society and contribute to the communities where they are active.

Bayport has 235 branches in five African countries and we continue to surprise our detractors that we had managed to design a viable business model for responsible unsecured credit in Africa.  We have had to devise a fresh approach to mitigate the risks associated with extending credit in a relatively immature financial market.  That we have achieved this – and that we maintain an industry leading credit quality rating – speaks volumes for “The Bayport Way”, which is what we call our unique approach.

This approach includes, among others, multi-faceted distribution, embracing large physical branch infrastructures, mobile branch fleets, call centres, unique third-party distribution relationships and teams of loan originating consultants.  Bayport has developed this capacity in order to reach our clients more easily and economically and with the least inconvenience to them.  We are also firm believers of ongoing and substantial investment in purpose-developed and proprietary information technology systems, which have enabled us to perform both online and offline credit origination.

Bayport Financial Services differs from other financial services firms in terms of our unique approach, intimate understanding of our clients and extensive community involvement.  For more information on our company and services, contact us.